Advertising and Public Relations 

Private companies are corporations that have not offered securities or shares to the public. Unlike public companies, private companies are not regulated by the federal government. This guide will help you begin your research.

When you conduct industry research on a specific topic, you are able to see and understand a market, technology, service, product or company in the context of its environment. This guide will assist in your research in this area.

Public companies have issued securities through an initial public offering and are traded on a stock exchange or market. Unlike private companies, public companies are required to file with the SEC. Financial statements, etc are available for public view.

The complete A-Z list of all research guides compiled by the librarians at Walker Management Library.