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Internet Sources for Advertising and Public Relations
The following websites have been selected by the librarians at Walker Management Library as being choice sources of Advertising and Public Relations information on the World Wide Web.
In addition, company and corporate websites often include a wealth of information including press releases, office/retail locations, company histories and key executives.
- Advertising Age See the Data Center for statistics.
- American Association of Advertising Agencies – Agency Search
- BtoB: The Magazine for Marketing Strategists
- The Council of Public Relations Firms Includes Case Studies
- ClickZNetwork – Solution for Marketers Includes SearchEngineWatch for Search Engine Marketers
- Greenbook: The Guidebook for Buyers of Marketing Research Services
- Marketing Sherpa Includes Case Studies
- Magazine Audience Pocketpiece Contains audience estimates and basic reader demographics pulled from the Survey of the American Consumer™.
- MediaMark Research Free sign up; includes ad rates
- The Outdoor Advertising Association of America
- The Point-of-Purchase Advertising Institute
- The Association of National Advertisers
- IEG Sponsorship.com IEG provides consulting, valuation, measurement, research and training to the global sponsorship industry so that companies and brands can partner with sports, arts, events, entertainment, nonprofits, and causes for mutual benefit. Free registration for site allows access to some content, but some is fee based.
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Walker Management LibraryContact Info:
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
(615) 322-2970
Send Email
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
(615) 322-2970
Send Email
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